The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...

Investment firm Abrdn will add the vowels back into its name after dropping them in a rebrand that was widely mocked. The ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

Keep up with the latest developments in the creative, digital, tech, media, and marketing industries in the North ...

The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

Keen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness ...

Abrdn shares hit their highest level in over a year after the company reported its first profit growth in three years with a commitment to better earnings over the next two years.

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...