The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was ...

By Iain Withers and Sinead Cruise LONDON (Reuters) -Abrdn said on Tuesday it would add back dropped vowels in its name after ...

Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...

Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to ...

Keep up with the latest developments in the creative, digital, tech, media, and marketing industries in the North ...

The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, ...

One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its ...

The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...

The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...

The Es are back. Aberdeen, a fund manager with prospects as dreich (Scottish for drab) as its home city, axed the vowels in a bid to revive its fortunes in 2021. No dice: abrdn floundered just the ...

Abrdn said on Tuesday it would kickstart a search for a new Chairman and change its corporate name following a widely-mocked ...

Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...