Aberdeen, Abrdn

Aberdeen restores the 'e's after admitting 'abrdn' rebrand wasn't that clvr
The financial firm formerly known as abrdn has changed its name to aberdeen after a corporate rebrand four years ago was widely mocked.
UK's abrdn renames itself 'aberdeen' in strategy revamp
By Iain Withers and Sinead Cruise LONDON (Reuters) -Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and start a search for a new chair,
Abrdn Becomes Aberdeen in Undoing of Ridiculed 2021 Rebrand
Less than four years after a radical rebrand that saw the company drop most vowels from its name, Abrdn Plc has bowed to derision and is renaming itself aberdeen group plc as Chief Executive Officer Jason Windsor seeks to revive the flailing asset manager.
Abrdn changes name back to Aberdeen after rebrand was mocked
One of the UK's oldest finance firms has abandoned a four-year rebrand which saw it mocked for removing the vowels in its name.
UK's Abrdn to revert to 'aberdeen' in rebrand, kicks off chair search
Abrdn said on Tuesday it would add back dropped vowels in its name after a widely-mocked rebrand four years ago and would start a search for a new chairperson, as CEO Jason Windsor unveiled a strategy revamp for the embattled fund manager.
Aberdeen Group scraps Abrdn rebrand to ‘remove distractions’
The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it.
Abrdn to Become Aberdeen as CEO Focuses on Wealth Offerings
Abrdn Plc is renaming itself to aberdeen group plc, the latest move by Chief Executive Officer Jason Windsor to help revive ...
Finance giant scraps Abrdn rebrand after four years as it 'removes distractions'
The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting its new moniker, Abrdn, ...
Pensions&Investments5h
Abrdn reinstates vowels in naming pivot; AUMA up in 2024
The financial services firm said on March 4 that it was adding the e’s back into its name, reversing an April 2021 decision ...
insider13h
Abrdn changes name again to become aberdeen group
Abrdn is changing name again, with an announcement in its full-year results statement that the company's name will now be ...
Abrdn returns vowels after widely mocked rebrand
The 200-year-old fund management group is hoping to put the vowel-less rebrand, which prompted widespread ridicule, behind it ...
Abrdn to bring back vowels after disastrous rebrand
Abrdn will reintroduce vowels to its name after a disastrous rebrand at the investment company backfired and triggered a wave ...
dailybusinessgroup4h
Abrdn drops name amid return to profits growth
Abrdn has announced its first profits growth in three years and is dropping its controversial brand name after years of ...