Florence is to ban the key boxes that have become a hated symbol of the burgeoning short-term rental market in its historic centre, firing the latest salvo in the battle against mass tourism in Europe.

The historic Tuscan city is the latest popular destination to introduce measures to tackle out-of-control tourism that locals say is driving them out.

The authorities in Florence have implemented measures to mitigate the adverse effects of mass tourism and enhance residents' quality of life. The new set of regulations, which consists of ten points,

The city of Florence took new measures Tuesday to crack down on overtourism, just as the Italian government hosts the Group of Seven tourism ministers in the Renaissance city and seeks to significantly boost the country’s place as a top visitor destination.