Either MicroStrategy’s Michael Saylor is a visionary, or he’s a delusional egomaniac,” Forbes observed in 1998, during the company’s first incarnation as a Wall Street highflyer.

Virginia-based MicroStrategy (MSTR) is no ordinary software firm. While its roots lie in enterprise analytics, it has rewritten its own playbook, transforming into the largest corporate holder of Bitcoin (BTCUSD).

MicroStrategy’s stock is set to snap the longest losing streak it’s seen in a year after adding another bullish analyst on bitcoin to its camp.

MicroStrategy stock could surge more than 50% with the company’s Bitcoin strategy, according to Mizuho Securities analysts. Mizuho analysts led by Dan Dolev initiated coverage of MicroStrategy stock with an Outperform rating and $515 price target.

MicroStrategy stock is sitting below a closely watched level as bitcoin prices ease from highs. So, is it time to buy, sell or hold?