Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.The Latest Tech News, Delivered to Your Inbox

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still fine to include, although Steam does stipulate that these must not be “disruptive” and that they be “appropriate within the context of the game.”

In-game ads have now been officially banned from the popular gaming platform Steam, according to the new guidelines.

SteamOS is taking on Windows in the gaming world. Explore Valve's bold move to create a competitive, Linux-based gaming ecosystem.

Valve just implemented a welcome warning message that proves the company continues to put its Steam customers first.

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based revenue models) from Steam. However, some sources report that these rules may have already existed, and that Valve has merely created a dedicated page on Steamworks to clarify this policy.

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has once again done something that will greatly please gamers. The company has banned the distribution of games on Steam that force users to watch ads.

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the platform.

Steam has officially banned games that force players to watch ads, or grant in-game rewards for watching ads, in a historic move for the platform.