Toys R Us is making a major return to the UK and will open 37 new locations ahead in time for Christmas. The stores will open in WHSmith outlets every week between September 28 and Christmas. The books and stationery giant first announced it was teaming up with the iconic toy brand in 2022 and trialed concessions in nine stores in York,

Travel retailer WHSmith is enhancing its collaboration with Toys R Us, planning an additional 37 UK shop-in-shops in the autumn and winter of 2024/25. Following the exclusive launch of the first UK-based Toys R Us shop-in-shop in 2023,

The iconic toy retailer has revealed a rapid expansion strategy, with three new shop-in-shops opening weekly from September 28 until Christmas, kicking off in Bexleyheath, Eastbourne, and Southampton. The initial batch of 23 locations has been disclosed - including Bath and Yeovil - with additional sites expected to be announced later in the year.

WHSmith is set to open 37 more Toys R Us stores before Christmas. The move will almost double the number of Toys R Us shop-in-shops in its UK stores, as reported by Retail Gazette. The stationery retailer opened its first UK Toys R Us stores last year, with the Cheltenham High Street store being one of the first. It now has 39 locations.

Toys R Us is to open another 37 new concessions in WHSmith stores before Christmas with three new Toys R Us locations opening every week from September 28 to Christmas. The first 23 new store locations have been announced, starting with Bexleyheath, Eastbourne and Southampton.

The new Toys R Us stores from WH Smith will start opening on Saturday, September 28 - you can find a list of the confirmed locations so far below

WHSmith disclosed initial Toys R Us roll-out plans earlier this year, and will now launch three every week between the end of September and Christmas. Toys R Us shut its UK stores in 2018 after collapsing into administration but returned in June last year when WHSmith opened the first shop-in-shop in its York Monks Cross branch.