HAMPTON ROADS, VA—ASMR, or autonomous sensory meridian response, is believed to relieve anxiety and stress symptoms. For others, it’s a fun way to attract likes with millions of views on social media.

The world of ASMR — autonomous sensory meridian response — is constantly innovating. Last month, Twitter user @altdoly used clips of major fights on American reality TV shows like Keeping up with the ...

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