ASMR effects have been described as brain orgasms. But the latest trend is hardly mezmerizing: ASMR food videos. Here's why they have got to stop. When ASMR, or autonomous sensory meridian response, ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

A dorm is a hard place to sleep in. There are people down the hallway having a loud party. There’s the uncomfortable mattress that barely fits your body. There’s probably someone also trying to sleep ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with ...

Mukbang is a mashup of two Korean words: “mukja,” or “let’s eat”; and “bang song,” meaning "broadcast." The act originated in South Korea — people live-streamed themselves eating huge platters of food ...