CMO BOTTOM LINE: An important look at the changing role of brands in an era of online consumer reviews. While some CMOs may intimately understand the lessons that Absolute Value imparts, a glimpse at ...
Forbes contributors publish independent expert analyses and insights. I defend laissez-faire capitalism, using Ayn Rand's Objectivism. Do you share the widespread assumption that morality has to be ...
How do we decide what to buy? According to Itamar Simonson and Emanuel Rosen, the authors of Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information, we used to ...
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