Mad Men almost managed to convince the world that marketing was made by clever folks in swanky offices, discussing and debating the ins and outs of human wants and needs. Certainly, sometimes that is ...

Nowadays, we are bombarded with advertisements everywhere we go. Social media is flooded with them, from blatant commercials to sneaky sponsored posts, and you’re likely to encounter dozens of ads ...

Admit it, you love watching Super Bowl ads. Even the bad ones. Revel in their unrealized potential and curious ideas to win your heart. In that spirit, I decided to look back at my Fast Company Super ...

The ongoing struggle of Bud Light, the beer brand under Anheuser-Busch InBev BUD, continues as it faces a new challenge with its recent Super Bowl campaign failing to boost sales. Bud Light has been ...

As the grades from Ad Age,USA Today, and Yahoo suggest, there’s no clear consensus on a Super Bowl ad “winner” this year. The only agreement is that most ads relied on a few fail-safe tactics: Be ...