The value of a good ad compounds over time, sharp shooting Aussie marketer Mark Ritson tells Dentsu’s Dave Winterlich ...

A new study has decoded banks' television commercials, analyzing what the messaging reveals about the bank behind the ...

A team of researchers from the Harvard Business School has found that a broad selection of popular AI companion apps use emotional manipulation tactics to stop users from leaving. As spotted by ...

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is ...