NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...
NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...
In a crowded marketplace, innovative marketing strategies mean the difference between success and failure. For decades, the Kellogg School of Management has been a leader in marketing research and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results