Amid what has been described as a tepid “upfront” market, Amazon says its Prime Video service was able to notch gains in ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

Several recent policy changes at Amazon have prompted large sellers to boycott the online retailer's advertising business on Wednesday. The policy affecting advertisers most refers to April 2. Many ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

The most obvious winner here is Amazon itself. The company has a combination of advantages in the digital ad space that most of its rivals can only dream of: authenticated user data, purchase intent ...

Amazon.com may face a ​U.S. Federal Trade Commission lawsuit that could result ‌in civil penalties, following allegations that the e-commerce giant misled advertisers, Bloomberg News reported on ...

Amazon is almost doubling the price of its ad-free Prime Video subscription, increasing the fee in the United States by $2 a month, the tech giant announced March 13. According to Amazon, the cost of ...