Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

The Interactive Advertising Bureau (IAB) and its technology arm the IAB Tech Lab officially announced on Thursday a new standard open for public comment intended to define descriptions for digital ...

We’ve all heard about the fear of missing out (FOMO), but what about the fear of new formats? FONF may not roll off the tongue, but it’s been a problem in digital advertising since its beginning. An ...

Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Advertising on TV streaming platforms is growing. The huge shift ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

A collection of nearly two dozen online publishers plan to offer advertisers at least one of three new display advertising formats beginning in July, the Online Publishers Association announced ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

At the eighth edition of the Brand World Summit 2026, Yagnesh Ravi, Ad Solutions Lead, Snap Inc, argued that winning Gen Z's ...

The post Google’s AI Mode: The 5 Ad Formats That Are Rewriting the Web Search Rules appeared first on Android Headlines.

Say what you will about the rise of AVOD, plenty of people prefer streaming without ads – and advertisers still want to reach them. On Thursday, Roku announced two new ad formats to help brands get in ...