Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Nowadays, there are many ways to elicit an earful from media and advertising folks. You can ask them about Michael Eisner, Bonnie Fuller or a handful of other boldfaced names. You can ask about the ...

The buddy comedy is a subgenre that always holds great potential. From Joe and Jerry in “Some Like it Hot” to Harry and Lloyd in “Dumb and Dumber,” it’s still satisfying to see two best friends screw ...

(By Lisa Orkin) There has never been a better time for humor in advertising. I know what you’re thinking…we’re in the middle of a pandemic, the economy’s tanking. Exactly. Listeners need an escape ...