The Luther College Board of Regents recently unanimously approved marketing as the newest major in the college’s curriculum. Starting in fall 2025, the new program will provide coursework for students ...

The marketing discipline is one filled with options. There are hundreds of colleges with great business programs that offer marketing degrees. Within marketing, there are a whole variety of roads you ...

Build relationships, reputations, partnerships and promotions. Advertising and public relations are integral to the success of every modern-day organization. By focusing on areas such as brand ...

Embarking on your journey as a marketing major in your first semester can be exciting and overwhelming. The world of marketing is dynamic and ever-evolving, and your initial steps can set the tone for ...