Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has been widely considered to be playing catch-up ...

Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Todd Bishop on Sep 1, 2025 at 6:30 pm September 1, 2025 at ...

Amazon is testing a redesigned home page for its shopping app on Android and iOS. It brings a new Window Display that offers users personalized recommendations based on their purchase habits and ...