Apple built the iPhone on a simple promise: premium hardware, clean software and a sense that users, not advertisers, were ...

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition for high-intent searches.

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. The ad shows an ongoing negotiation, during which an iPhone ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...

On January 22, 1984, the Apple commercial for the Macintosh 128K aired during the Super Bowl. The "1984" Mac ad became ...

Having started with ads in the App Store back in 2016, a program which was dramatically ramped up in 2022, the company went ...

Apple had to come clean a few days ago and reveal that the smart Siri features it demoed at WWDC 2024 would not be available via Apple Intelligence this year. They might hit the iPhone, iPad, and Mac ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...

Um… what the heck is going on with Apple’s advertising? Forget the problem with Apple selling ads, which is also a problem. Apple has a problem making ads ...

In an email to developers this week, Apple indicated that it will begin showing additional ads in App Store search results ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...