To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple has officially rebranded Apple TV+, rolling out new visuals, a Finneas-composed intro, and a refreshed Apple One logo ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...

Macworld About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV.

Apple has unveiled a colorful new Apple One logo made of six slices representing its services. The update follows the Apple ...

Apple TV’s striking new intro sequence — unveiled earlier this week — was made entirely with real glass and light, not CGI ...

As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

Apple has launched a new web view for the App Store on the web, which now lets you see tabs by Today, Games, Apps and Arcade, ...