Apple finally has cemented its "good," "better," and "best" tiers for its MacBook models.

Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

The iPhone 17e, announced March 2, is built around Apple's latest-generation A19 chip — the same processor powering the flagship iPhone 17 lineup. It also adds C1X, a next-generation cellular modem the company says is roughly twice as fast as the modem in the iPhone 16e.

Apple is continuing its affordability offensive with the pending release of the MacBook Neo, which is the company’s cheapest digital notebook ever. The product will set customers back just $599 for 256g storage (and $699 for 512g),

Apple has spent the better part of a decade building a hardware strategy around the idea that the best computers it makes should also be the most expensive. The MacBook Neo, launched today at Rs 69,900 — a price more commonly associated with a mid-range Android phone than a Mac — suggests that strategy is changing.

Apple is offering the MacBook Neo at a more affordable price point by using an A18 Pro chip, which is used in the iPhone 16 Pro.

After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

Bloomberg’s Mark Gurman reports that Apple is quite conscious about preserving its iPad and MacBook markets, so much so that it will affect how the rumored touch interface will be implemented on the upcoming M6 MacBook Pro.