After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs with ...

While many expected Apple to push AR capabilities as the hallmark features for newly introduced iDevices, in reality, ARKit was largely a footnote in today’s Apple event as the company focused the ...

Apple has announced the latest update to its augmented reality platform with ARKit 3. The latest release brings some major new features like people occlusion, motion capture, multiple face tracking, ...

Earlier this month during Apple’s annual developer conference, WWDC 2022, the company gave developers the first look at improvements coming to Apple’s ARKit 6 toolkit for building AR apps on iOS ...

With ARKit 4, Apple is building the foundation for a virtual world of animated, interactive 3D "reality" explorable by anyone with a newer iPhone in their pocket. At WWDC20, Apple outlined futuristic ...

When his parents denied him a Super NES, he got mad. When they traded a prize Sega Genesis for a 2400 baud modem, he got even. Years of Internet shareware, eBay'd possessions and video game testing ...

Some of the biggest tech companies — Apple, Google, and Microsoft to name a few – seem sure that augmented reality (AR) is going to take smartphones to the next level. So far, it’s all been talk, but ...

Augmented reality (AR) has played prominently in nearly all of Apple’s events since iOS 11 was introduced, Tim Cook has said he believes it will be as revolutionary as the smartphone itself, and AR ...

When Ralph Bishop opened a text on his iPhone, he didn’t discover an ordinary photo or video message. Instead, a virtual trail of arrows beckoned — signals from the sender teasing a virtual scavenger ...