In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

“Our customers have gotten way ahead of our sales efforts. Too often, in fact, we’re not even getting invited to the dance!” It’s a common lament among CMOs and heads of sales for industrial and ...

Sachin Sharma, director of marketing solutions at the professional networking platform speaks about the recent developments ...

In my last blog, I mentioned all the ways that a B2B customer (another business) is different than a B2C customer (an end consumer): they tend to be more insightful, more rational in their ...

B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

B2B marketers can't forget they're marketing to human beings — who have grown accustomed to the ultra-personalized experiences consumer brands deliver. Marketing technology — and martech skill sets — ...