Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for ...

A recent survey of 1,000 B2B Sales executives sheds light on what forward-looking B2B organizations should be focusing on today. For B2B organizations, the quality, personalization and innovation of ...

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Accenture’s new B2B Customer Experience Report found 86% of surveyed executives reported sales and customer service experiences are important to their strategic priorities. A solid majority at 66% ...

Business-to-business (B2B) companies are moving away from price-led marketing in favour of a value-led approach that puts greater focus on the customer experience, new research suggests. It reveals ...

In a B2B world driven by logic and numbers, leaders from Edelman, Microsoft and Oliver Wyman argue that trust is still the ...

Business-to-business (B2B) companies are losing control over the customer experience due to convoluted buying processes and disconnected channel partner networks, according to a recent study.

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. The future of B2B customer experience can be summed up in two ...

There is substantial evidence correlating positive customer experience with business growth. Most customers spend more as a result of a positive customer experience, and more than half of customers ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced the launch of its new B2B ...

Meet 16 Argentine software companies while enjoying Argentine wine tasting. Engage in focused, agile, B2B conversations. This ...