Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

The 12th Annual Strategy & Planning Series (SPS) four sessions on demand to help you plan creating a new hybrid workplace in ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shama Hyder ...

Spotify knows exactly who it's speaking to. "Tunetorials" was designed for marketers who value originality and curiosity. It ...

B2B marketing is a term that is being used for industrial marketing or the business to business marketing. These marketing tactics are being used by individuals, MNCs, firms, commercial, and ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

Although SEO has some fundamental best practices, every industry presents unique challenges that impact how to build a successful SEO campaign. For example, B2B brands face longer sales cycles and ...

General consumers make up the largest audience for video marketing, yet business-to-business (B2B) marketing appeals to more targeted audiences built on higher engagement and acquisition stakes. Cisco ...

One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of ...

B2B content marketing can prove a lot harder to pull off than consumer marketing, nevertheless the basic principles remain the same. The essential elements of success are still based entirely on the ...