He craves giant soft cookies, especially chocolate chip. “I love a big, fat and chewy chocolate chip cookie with plenty of buttery flavor, loads of chocolate chunks and a golden brown homemade look.

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking season. General Mills, the company that owns her likeness, ...

Clad in black tutus and heels at a kiosk near Santa’s Village at Fashion Island, Baking Betty’s founders Taryn Carpenter and Emily Osterberg say they’re out to prove that beauty and baking can go ...

I don't know what it is about the holidays, but I suddenly become the kind of person who believes every nostalgic food from my childhood deserves its own spot on the Christmas tree. Maybe it is the ...

Mom, shapely and sporting a chic bob, stands waving a magic wand as baked treats fly out of the oven. She appears in pearls and a fitted sweater to serve cake at an all-girl tea. She arrives at dinner ...

Food experts often say cooking is an art but baking is a science, which might be the reason why Betty Croker has teamed up with Barbie to launch a new online kitchen lab. The baking and toy giants ...

Minneapolis — For 95 years, Betty Crocker’s official portrait has radiated cooking confidence. She might sprout worry lines if she were contemplating General Mills’ baking business. Sales of Betty ...

Last year was a big one for Oreo. Beyond adding flavors like Mint Chip Chocolate and Sour Patch Kids to the lineup, the brand also launched an array of products that had us racing to the store, ...

How does a brand remain a household name for a century? Betty Crocker has a simple recipe: Keep changing. In October, the icon became a centenarian and has now wrapped up her 100th holiday baking ...