The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

Kobe Bryant, arguably one of the best basketball players of all time, is well-known for his commitment to mastering the fundamentals of the game. At a recent WIN networking breakfast, motivational ...

The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Linking is one of the simplest yet most effective Internet marketing devices there is and the foundation for affiliate marketing efforts by the likes of Amazon.com and e-bay. Linking is like embedded ...

Conventional wisdom holds that you have seven seconds to make that crucial first impression, but the digital age has accelerated things significantly — especially for advertising. For brands, those ...

Everyone wants to market to Gen Z. They are, after all, the new generation of consumers — and already represent over $140 billion of spending power. But they’re a challenging group, those Gen Zers.

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...