One of the first tasks for the Sooners' new athletic director will be to get OU's men's basketball program back on its feet.

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

The business of women’s college basketball is seemingly drawing even closer to the men’s game. According to a report from Joe Lemire of Sports Business Journal, ESPN is now selling ad units for ...

It’s clear that solutions are needed to fix Oklahoma men’s basketball. New athletic director Roger Denny knows that, too. The ...

EDO’s Basketball TV Outcomes Report Reveals $2.3B in Est. Ad Spend and Powerful Performance Across NBA, WNBA, and NCAA Basketball proves one of the most effective media environments for brands, as EDO ...

For the first time since 2005, the ACC men's basketball tournament is coming to Washington, D.C. from March 8 to March 12. To get fans in the area ready for the big event, the ACC put ads in the Metro ...