Bing announced a new solution to enable tracking across Apple's Safari browser after they implemented Intelligent Tracking Prevention. Bing said "to help ensure that conversions continue to be ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event.

Bing Ads announced they now support call conversions through the offline conversion import method. Bing noted they have an API for offline conversions and now some call tracking solutions are using it ...

Microsoft has introduced two updates to Bing Ads that improve campaign performance for advertisers and agencies. The first update was the integration of the Oracle Data Management Platform (DMP) with ...

Microsoft Advertising, formerly Bing Ads, is rolling out a series of new features designed to help pages load faster after an ad click. One of those features is parallel tracking, which has been ...

Find out all the details about the Microsoft Audience Network and the Microsoft Graph, how it works, and how advertisers can make the most of this new Bing Ads feature. The new Microsoft Audience ...

In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...