MicroStrategy has announced a high-profile rebranding for the first time in 35 years of its existence. It will operate under the name Strategy. In add ...

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MicroStrategy was born a software company, but at this point it's best known for its massive bitcoin holdings — and it may be changing its name to reflect as much.

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's ...