Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the ...

Building on its Bluetooth wireless module portfolio, Fujitsu Component America, Inc. has introduced a new series of Bluetooth 5 beacons and sensor beacons for secure IoT solutions. Based on Fujitsu’s ...

The answer to getting improved navigation when passing through tunnels and other areas that restrict GPS and cellular connections is coming to Google Maps for Android. It is the Bluetooth beacons that ...

Google Maps is getting a lot of love lately, and in addition to support for 3D buildings and saving the parking location on Android Auto, the app has quietly received what I believe is the biggest ...

EM Microelectronic unveiled the EMBE01 enterprise grade Bluetooth v4.1 proximity beacon with extended battery life and a weatherproof enclosure for a variety of deployments in all conditions. The ...

Bluetooth beacons, which can transmit offers to a nearby customer's smartphone and payment data to a merchant, have huge potential. But to get the most out of beacons, merchants have to place several ...

Google today launched Eddystone, a new open format for Bluetooth low-energy (BLE) beacons to communicate with people’s devices. To help developers build apps using this technology, Google is also ...

Jake is a cybersecurity graduate with a knack for simplifying complex technical concepts into digestible nuggets of information. Approaching his one-year milestone of keeping you in the loop on the ...

GPS makes it possible to navigate the globe with relative ease, but tunnels have long been a sore spot for apps like Google Maps. But, widely available now, Google Maps now supports Bluetooth beacons ...

This story originally written by Ryan Faas at CITEworld. Sign up for our free newsletter here. Plenty of companies already offer Bluetooth LE beacons that are compatible with iOS and Android devices.

Entrepreneurs take note: Facebook is making a new feature for businesses more widely available. Facebook announced today that it is rolling out the Place Tips feature beyond the testing phase.