Of all the clothing we own, there is one item for which fit is more important than anything else: the bra. Sure, an ill-fitting pair of jeans can be annoying to deal with and maybe even have the power ...

“I’m about a handful, I think I’m a D cup. My sister’s way bigger, she’s probably a G.” We’ve all heard banter like this with people throwing around their best guesses for bra size. In the words of ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

You’ve measured your torso, gagged at how wrong you were about your bra size, measured again to be sure, then tried on half a dozen new bras, feeling like a savvy consumer of underthings. And nothing ...

The intimate apparel industry holds a surprising secret: while most retailers stock only 40 standard bra sizes, experts reveal there are actually closer to 200 sizes available. This eye-opening ...

Sorry, we should be measuring our bra size how often?! Yep, that's right, according to Boux Avenue's bra fitting experts, the brand recommends you get your bra size ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Once you have the fit dialed in, consider how the bra makes you feel. Sarah Shotton, creative director of ...

EVERY now and then we need a lift – but that is something your bra should give you every day. Our quest for the perfect fit has boosted M&S’s bra sales by 37.5 per cent to 24million a year. Marks & ...

There’s nothing like wearing a bra that really fits. You don’t even have to go to a lingerie store to have a fitting done — you can do it at home using these simple steps. No need to pay a visit to ...

The brassiere, or shortened "bra", has evolved right alongside the women's movement itself. From tightened corsets to make the woman appear thinner and bustier, to layers of full-size toning garments, ...