Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Living the brand requires practice. Which brings me to a question I hear often: What does it take to build a strong brand ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

In a world where nearly every experience unfolds through a screen, the brands that stand out are those that make people feel.

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

What are brand marketers promising themselves for 2026? Their resolutions signal a broader reset in how marketing is planned ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

Is influencer marketing the future of brand communication? Know how micro-influencers, authenticity, and blockchain ...

Advertising alongside news content—even controversial topics—may be as safe and effective for brands as ads in traditionally positive environments like sports and entertainment, according to a new ...

Stagwell, a marketing group, is challenging the idea that running advertising next to so-called hard news hurts brands. A study by the firm found brand perception seemed largely unaffected by the ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...