In a surprise move, ValueClick late Friday announced a deal that further consolidates the field of online affiliate marketing services. In a deal valued at $58 million in cash and stock, ValueClick ...
SANTA BARBARA, Calif.--(BUSINESS WIRE)--ValueClick, Inc. (Nasdaq:VCLK), one of the world’s largest integrated online marketing companies, today announced that for the second year in a row its ...
ValueClick on Friday said it agreed to buy privately held Commission Junction for about $58 million in cash, another sign of consolidation in the online marketing business. Westlake Village, ...
Brian Livingston just came out with another great article about new initiatives CJ is taking to fight affiliate hijinks and clean the network up. Cookie stuffing, forced clicks and security exploits ...
Marketers, long frustrated by not knowing which half of their ad spend is wasted, have found a new ally in pay-per-click advertising models. Search and contextual marketing are good examples of this, ...
Commission Junction, the largest affiliate management company, is changing from allowing affiliates to use any type of link to only JavaScript links. The option to view and use Legacy links will only ...