Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that uses cryptographic security measures to ...
“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at ...
The Interactive Advertising Bureau (IAB) Tech Lab, a technology group at the leading standards-setting industry group, today announced that it is rolling out a new standard – dubbed ads.cert 2.0 – ...
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