Can stamping boxes of Cheerios with the words “Gluten Free” help revive sales? General Mills Inc. said Thursday its total cereal sales in the U.S. declined 5 percent in the latest quarter, hurt by ...

Most Cheerios carry a gluten-free label in the United States, but not every variety qualifies. Eight Cheerios varieties do not carry a gluten-free label, and celiac advocacy organizations have raised ...

Add Yahoo as a preferred source to see more of our stories on Google. The General Mills logo is seen on a box of Cheerios cereal in Evanston, Illinois, June 26, 2012. REUTERS/Jim Young By Lisa ...

MINNEAPOLIS -- It seemed like a joke at first: Cheerios is a drug. Yet when the Food and Drug Administration warned General Mills recently that health claims on Cheerios packaging went too far, claims ...

Cheerios sales rose 3 percent after it began labeling the boxes as “Gluten Free” and promoted the change in September, General Mills says. | AP file photo NEW YORK — Can stamping boxes of Cheerios ...