It sounds like one of Willy Wonka's rejected ideas: Bubble gum-flavored broccoli. But the creation was far from fictional: It was a concoction whipped up by the fast-food giant McDonald's (MCD), with ...

In 2014, former McDonald's CEO Don Thompson claimed the company tested bubble gum flavored broccoli, according to a report by Business Insider, but that the item didn't test well with kids. What's ...

Not surprisingly, they the candy-flavored cruciferous didn’t exactly taste good. In the worlds of Thompson, “It wasn’t all that.” Turns out kids were quite “confused” by the taste resulting in the ...

McDonald's CEO Don Thompson spoke at an event hosted by venture capital firm Andreessen Horowitz on Thursday night, where a guest asked what the fast-food chain was doing to get kids to eat healthier.

Diemer mixed creativity, curiosity and instinct with a little bit of luck and pink food coloring to change the reason humans chew. The young man, just 23 at the time, had no scientific training. But ...