As more and more automotive brands push forward with a future geared toward electric vehicles, advertising may become key. General Motors has never shied away from big ad campaigns, and it's likely to ...

General Motors has just announced the launch of a new advertising campaign for Chevrolet‘s pickup truck line in Mexico. The automaker’s Mexican subsidiary launched a new ad campaign for Chevrolet ...

Humans are complicated creatures, and the OEMs and their advertising agencies know this. Sure, they understand they need to churn out a cool product, but they also know the actual product is only half ...

Rarely, if ever, has a car ad started by showing a car that won’t start. But that is how Chevy begins a holiday-themed spot that will run nationally during Thanksgiving Day NFL games on NBC, Fox and ...

To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet will air a 60-second ad during game one of tonight’s World Series (7:30 p.m. ET on Fox) that blends historic photos of moments involving ...

Walter the cat starred alongside the Chevy Silverado in a pair of advertisements released last year, accompanying his owner and the pickup on a series of adventures. The advertisement garnered plenty ...

Michael Moritz is not a fan of a new ad campaign targeting Houston commuters. The 27-year-old renewable energy project developer was walking to lunch downtown last Thursday when he noticed an ad ...

I was doing some bi- idea brainstorming with myself earlier today (for reasons that will become clear later in the column) about possible Super Bowl ad ideas. And I thought, what better combination ...

Regional dealer associations often work with their members to create marketing campaigns around new products or promotional campaigns. The ads usually have recognizable landmarks from the area, such ...