The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” ...

The Backstreet Boys made waves on Sunday with a viral Super Bowl commercial for Coinbase and now they’re aiming to be the ...

In an X post, Armstrong called the Super Bowl an “overwhelming” event where even getting noticed could be challenging due to ...

Most Super Bowl commercials aim to be faster, louder and shinier than the rest. And then there are Big Game ads from advertisers like Coinbase. After mystifying Super Bowl viewers in 2022 with a ...

Morning Minute is a daily newsletter written by Tyler Warner. The analysis and opinions expressed are his own and do not ...

Coinbase returned to Super Bowl advertising after four years with a Backstreet Boys–themed karaoke ad. ・The nostalgia-driven ...

Coinbase made waves back in 2022 when the crytocurrency exchange aired an ad that was simply a bouncing QR code. This year, ...

The Super Bowl ad was not contained to Super Bowl Sunday.

Four years after the "Crypto Bowl," only Coinbase advertised during Sunday's game as the industry retreats from the marketing ...

With its new ad, Coinbase once again invites viewers of the biggest game in football to engage with one another in a high-energy experience. Just four years ago, in the 2022 final, Coinbase made its ...

Four years after its viral QR code commercial, Coinbase returned to the Super Bowl with a sharply different approach, airing a one-minute advertisement built ...