A variety of different types of sodas in ice - Davizro/Getty Images If you're a big player in the soda game and wanna be taken seriously, you've gotta offer more than just your classic flavor. Take ...

If you think about a quintessential American meal, chances are there’s a glass of ice-cold Coca-Cola involved. Indeed, the soft drink has been incredibly popular in the United States for over a ...

Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...