This trippy image appears to be a pigment enigma. Puzzle lovers are straining their brains over this optical illusion, which reportedly fools the viewer into thinking that they have gone colorblind.

This color illusion works by exploiting how your visual system handles color memory — stare at an image long enough and your ...

So I've read in more than a few places that color doesn't exist outside our heads, it's just wavelengths of light. That our brains are the things that make color, same with sound (which is just ...

Before jumping on in we have one question on our minds: what is an optical illusion? Optical illusions are visuals that tend to be deceptive to the eye and brain. This is based on numerous factors ...

A head-scratching optical illusion challenges the perception of color and how the brain plays tricks on us. In an image created by the UK contact lens vendor Lenstore, a series of lilac letters ...

Recently, a new optical illusion sent the internet into a tizzy. In this, a group of elephants were arranged in a circle. While on first look, they all looked to be blue-purple in color (or rather ...

Perception researchers have long known about the structural and functional features that differentiate our central vision from our peripheral vision. The central (or foveal) region of our retinas are ...

Research shows that a certain kind of visual illusion, neon color spreading, works on mice. The study is also the first to combine the use of two investigative techniques called electrophysiology and ...