Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

Choosing the most effective colors for your advertising campaign requires understanding the effects various colors have on your potential customers. The best color for your advertising depends on what ...

Fun fact: Did you know that when you’re feeling sad or happy, it can actually affect how you process color? Researchers have long known that your current mood can impact perceptions of space and color ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

No matter what products or services your company sells, color is an important branding element. Most companies select colors based on their brand attributes and the image they want to evoke in the ...

Colour can be used as a marketing tool to influence individuals. Research into the effect of the colour variable has been carried out in numerous fields, including physics, art, mythology, ...

Artisan Colour, a leader in commercial printing and color management, announced its acquisition of MarComm, a digital marketing agency known for its sophisticated cross-channel strategies and advanced ...

Color management brings predictability to the studio, eliminates guesswork during retouch operations, increases the productivity and efficiency in the studio and is a key tool in the print ad ...