It may have been a while since you cracked open a communication theory book, and it's understandable. As a small-business owner, you've been busy dealing with customers, managing employees and trying ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

You don't have to be the one to break the news to the millennials on your staff. It will only make them grumpy. They may think that they invented the field of mass communication through their love of ...

In a video from the early 1950s, Bell Labs scientist Claude Shannon demonstrates one of his new inventions: a toy mouse named Theseus that looks like it could be a wind-up. The gaunt Shannon, looking ...

"Information is a difference that makes a difference." —Gregory Bateson, 1973 In the mid-20th century, Gregory Bateson and his colleagues (Bateson, G., Jackson, D ...