As part of its ongoing rebrand, Apple has unveiled a new Apple TV bumper — but blink and you could miss it. On Monday, Apple released a very short video showcasing the brand new Apple TV logo. The ...

Built from real glass and captured entirely in camera, the new identity explores reflection, color, and light to express the cinematic spirit at the heart of Apple TV. Every shimmer was made for real, ...

Macworld Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card ...

Apple was one of the first major manufacturers to abandon the traditional 3.5mm audio jack on devices, so why are the jacks ...

At Apple's high-end AirPods facility in Boulder, CO, you'll find bucket-list loudspeaker systems, 3D ear scanners and dancing ...

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When Apple announced the Vision Pro, it described it not as a headset, but as a “spatial computer.” We’ve seen similar devices before from Microsoft, Meta, and Magic Leap, but those companies favor ...

If you have an iPhone, you might own (or might have thought about buying) a pair of AirPods. And why not? Wired earphones and headphones are a thing of the past, and there's plenty of advantages to ...

Apple goes to great lengths to avoid calling the Apple Vision Pro a virtual reality headset. Or augmented reality, or mixed reality, or any other “Reality” thing. We wrote a bit about what all these ...