Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

An interview is a perfect time to get to know a potential job candidate and set the foundation for a strong working relationship. However, advances in technology have given interviewers the chance to ...

Research interviews conducted by artificial intelligence can help academics conduct studies on an unprecedented scale and produce more nuanced results, it has been claimed. Two London School of ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...