In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled an expanded “Omnishopper” panel solution that taps 250,000 engaged shoppers resulting in the capture of more than 8 billion ...

July 6 (Reuters) - British polling company YouGov YOU.L on Thursday announced the acquisition of the consumer panel business of German market research firm GfK SE for 315 million euros ($342.4 million ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

As Saudi Arabia’s retail and e-commerce landscape continues to evolve at a fast pace, Feedback Market Research and AccuPanel ...