GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

BOSTON--(BUSINESS WIRE)--Profitero today announced the launch of Amazon Traffic & Conversion Analytics, becoming the first solution provider to integrate daily traffic and conversion metrics, Amazon ...

Are you ready to start tracking your offline conversions for a more comprehensive look at your marketing campaign results? Can you get ahead of your competition by using in-person Google Analytics 4 ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Sentiment analysis, especially as it pertains to social media marketing, has come a long ways in the last few years. Marketers have valued sentiment analysis for its ability to handle large data sets, ...

How conversions path reporting has been slightly revised in Google Analytics, and what marketers should look for in planning their conversion path analysis. When a customer conversion takes place, ...

Update: I misunderstood this announcement, the headline is/was wrong and the story is wrong. What is new is that conversions already exported (as initiated by the advertiser) will by default be ...

Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

Advertisers that use a different currency in AdWords and Analytics will now be able to easily compare cost data in Analytics. Today, Google announced that Google Analytics and AdWords will now be able ...