Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Assessing drug cost avoidance in clinical trials: An observational study in a Spanish tertiary hospital. Growth factor use in patients with breast cancer treated with docetaxel, carboplatin, ...