A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

What’s the difference between a “personal statement” and a “statement of purpose”? Although these terms are often used interchangeably, we use the phrase “statement of purpose” on our website and ...

Forbes contributors publish independent expert analyses and insights. Laurel Donnellan is a compassion advocate focusing on leadership. Female professional giving a high five to her colleague in ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, ...

A statement of purpose (SOP) is more than just a formality—it’s an opportunity to present your professional and academic journey in a compelling way, demonstrating your qualifications, ambitions, and ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

To gain admission to a master’s of fine arts program, or any graduate program for that matter, you have to write a statement of purpose. I began my statement like this: “From an early age, people have ...

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ethical alignment in investment decisions.