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This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

From devising internal campaigns to engage employees and share important company news to promoting events externally and setting up media interviews for C-suite leaders, many of the projects comms ...

The advertising ecosystem is beginning to comprehend the growing reach and influence of TikTok, but there is still much to be understood about emerging trends, key tactics and best practices for ...

You may have heard of artificial intelligence, but what about creative intelligence? Alex Collmer, CEO of VidMob, joined me on SEJ Show to talk about creative intelligence and its role in helping ...

In this increasingly AI-driven era, creative and media teams will probably need to employ the technology to up their game on analyzing their creative assets and A/B testing — or someone else will ...

As platforms fragment and performance metrics tighten their grip on creativity, agencies heading into 2026 are being forced to confront a deeper question: is speed becoming a substitute for thinking?